Betaine

DESCRIPTION: Betaine acts as a moisturizing, anti-irritant, anti-wrinkle, anti-inflammatory, protective and smoothing active. This non toxic  betaine anhydrous (99%) is extracted from sugar beet molasses and vinasses. It attracts water and maintains cell water balance. Protects cellular macromolecules from external disturbance. It reduces stickiness for better skin feel with soft and smooth feel. It also works as a co-solubilizer & delivers richer and more luxurious foam. 

BENEFITS

Betaine also functions as a texture enhancer in cosmetics and personal care products. It is known to provide a silky feel to skin care preparations without causing tackiness. Betaine also has the ability to increase the swelling speed of some hydrophilic thickeners and enhancers their thickening power by 20% on average. Additionally, when betaine is added to formulations containing surfactants, it has been shown to increase foam volume and reduce irritation potential of surfactants. This property of betaine is ideal for shampoos, especially when used to formulate a delicate, easy-rinse baby shampoo that contains a low amount of surfactants.