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Working well in both in water-in-oil emulsions and oil-in-water emulsions, cetyl alcohol is an effective emulsifier that also acts well as an emollient when added to cosmetic formulations geared towards skin care. This alcohol leaves skin feeling moisturised, conditioned and soft, making it excellent for facial washes, cleansers, lotions and creams. It imparts emollient properties to formulations due to its absorption and retention in the epidermis where it lubricates and softens the skin. Useful in creams, lotions, and scrubs; it can also be used to increase the melt point and improve the texture of whipped butters and lotion bars.