This powerful vitamin is known for its ability to effectively combat acne without drying or damaging the skin, making it an excellent cosmetic ingredient for skin care. It effectively helps to lighten the skin, evening skin tone and reducing the appearance of acne scars, age spots and stretch marks. When combined with Vitamin E, Vitamin C becomes an extremely effective antioxidant, helping to create lasting, effective cosmetic products. Through the stimulation of collagen production, Vitamin C increases the skin’s firmness, helping to reduce the appearance of fine lines and wrinkles making it an effective cosmetic ingredient for mature skin care. As well as this, when used in various haircare formulations, Vitamin C has been shown to increase the life of artificial hair colour, making it a wonderful addition to shampoos and conditioners for coloured hair. Often added at the water phase of a cosmetic formulation.